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Telecom Public Website : Multilingual, E-Commerce, and Advanced Features

We built and redesigned a Public Website for an international Telecom provider, utilizing Liferay CMS to deliver a modern, user-friendly experience. We developed multi-language support, distinct sections for various user types, and an e-commerce section for device sales. We integrated a store locator with Google Maps, implemented a chatbot for customer support, and included social media sharing and advanced search features. Currency translation was also added to cater to a global audience.
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About Client

The client is a prominent international telecommunications provider, serving 117 million customers globally and operating in over 16 countries across the Middle East, North Africa, and Asia. The company delivers a wide range of content and services through its advanced, data-driven mobile and fixed networks.

Business Goals & Specifications

  • Migration and Redesign
  • The existing portal should be migrated to a Liferay-based CMS website, with a complete redesign to provide a fresh, modern look that aligns with the brand’s vision.
  • Multi-language Support
  • The portal should have multi-language capabilities to cater to a diverse audience.
  • Distinct Sections
  • The website should have three distinct sections dedicated to Individual consumers, Business customers, and the About Us page, ensuring a tailored experience for each user type.
  • Redesign of Key Sections
  • Banners, Advertisement presentations, Service lists, FAQs, Devices, Price tables, Shortcut links, and Consumer feedback sections should all be redesigned to improve user engagement and navigation.
  • Separate pages should be developed for Music and Movie subscriptions, Conference Calls, International Calls, Roaming, Facebook in Free Mode, and the Grand Quiz.
  • Search Functionality
  • The portal should have robust search functionality across various sections, including Individual, Business, and About Us, to enhance user experience.
  • Social Media Integration
  • The Telecom Public Portal should include social media sharing options, enabling users to share content easily.
  • Admin Panel Features
  • An admin panel should have a dedicated page where administrators can publish, update, or delete offers and services efficiently.
  • E-commerce Section
  • A dedicated Ecommerce Website section should be developed to facilitate the sale of devices, integrating a seamless purchasing experience for users.
  • List Pages
  • The portal should have list pages for Offers, Services, Press Conferences, News, Latest Events, Media Stars, and Awards of the Year to keep users informed and engaged.
  • Find Our Store Page 
  • A “Find Our Store” page should be developed with an integrated map to help customers locate the nearest store easily.
  • Chatbot Integration 
  • The platform should have chatbot functionality to provide instant customer support and enhance user interaction.
  • Consumer Care Services 
  • The website should implement consumer care services to address customer inquiries and issues efficiently.
  • Currency Translation 
  • The platform should feature currency translation capabilities to cater to an international audience.

Implemented Features & Capabilities

  • Multi-language Support : Multiple-language support has been implemented to cater to a diverse audience, ensuring accessibility for users across different regions.
  • Distinct Sections for Users : The website has been developed with separate sections for Individual consumers, Business customers, and the About Us page, each featuring distinct login and search functionalities.
  • Redesigned Components : Key elements such as Banners, Advertisement presentations, Service lists, FAQs, Devices, Price tables, Shortcut links, and Consumer feedback sections have been redesigned as reusable components to improve consistency and efficiency across the platform.
  • Dedicated Pages : Separate pages have been added for Music and Movies subscriptions, Conference Calls, International Calls, Roaming, Facebook in Free Mode, and the Grand Quiz, enhancing the user experience with tailored content.
  • E-commerce Section : An Ecommerce Website section has been developed, featuring search and sort functionalities to streamline the shopping experience for devices.
  • Social Media Integration : Social media sharing features have been integrated, allowing users to easily share content across various platforms.
  • Advanced Admin Panel : An admin panel has been implemented, enabling the publishing, updating, and deletion of offers and services based on user roles, ensuring efficient content management.
  • Comprehensive List Pages : List pages have been developed for Offers, Services, Press Conferences, News, Latest Events, Media Stars, and Awards of the Year, providing a structured way to present information.
  • Detailed Information Pages : Dedicated detail pages for Offers, Services, Press Conferences, News, Latest Events, Media Stars, and Awards of the Year have been implemented, offering in-depth information for users.
  • Store Locator Feature : The “Find My Store” page has been developed, integrating a map to help customers easily locate the nearest store.
  • Chatbot Integration : A chatbot feature has been implemented to provide instant customer support and enhance user interaction on the platform.
  • Consumer Query Management : The admin panel has been enhanced to allow administrators to review and respond to consumer queries efficiently.
  • Currency Translation : A currency translation feature has been integrated into the website, allowing for seamless transactions across different currencies.

Technology Components & Implementations

  • Google Maps API : 
  • Utilized to display store locations based on the user’s region, enhancing location-based services.
  • jsSocials :
  •  A JavaScript library implemented for social media sharing features, facilitating easy content sharing.
  • Engati Chatbot : 
  • Integrated for providing real-time consumer support, improving user engagement and service responsiveness.
  • Liferay Platform :
  • Fragments : Used to implement key components such as banners, footers, social media links, FAQs, prices tables, and shortcut links, ensuring consistent design and functionality.
  • Multilingual Capabilities : Leveraged Liferay’s built-in language support to provide content in multiple languages.
  • Content Management : Structures, web content, templates, and tags were employed to manage offers, services, and advertisement banners effectively.
  • Navigation & UI : Widget templates were used to implement navigation menus, breadcrumbs, search bars, language selectors, and user personal menus, enhancing user experience.
  • Search Functionality : Liferay’s search widgets were utilized to deliver efficient search capabilities across the portal.
  • Media Management: Over 1000 images and 250+ PDFs are managed using Liferay’s Documents and Media, ensuring organized content storage.
  • E-commerce Integration : Liferay’s e-commerce features were leveraged to facilitate the sale of mobile devices directly through the portal.
  • Consumer Care Services : Liferay Objects were used to support and manage consumer care services, enhancing customer support systems.
  • Custom Modules : Developed custom modules to:
    • Display various services and offers based on country, date range, and service type.
    • Select a predictive winner from music and video subscriptions, adding interactive features to the portal.
  • Elastic Search : 
  • Implemented to enhance portal performance and search efficiency, ensuring quick and relevant results.
  • reCAPTCHA : 
  • Integrated into the registration and login processes to protect the portal from spam and abuse, enhancing security.

Technical Blueprint

HTML

JAVA

Bootstrap

Freemarker

Tailwind

Liferay DXP 7.4

Swiper js

Engati chatbot

Google map API

jsSocials

reCAPTCHA

Tailwind

jsSocials

Provided Services

Liferay Proof of Concept

Liferay Development and Customization

Liferay Theme Development

Liferay Architecture Design

Liferay Performance Tuning

Liferay Ecommerce Development

Benefits & Value Proposition

  • Improved User Experience: A modern redesign and streamlined navigation enhance overall user satisfaction.
  • Global Accessibility: Multilingual support broadens the website’s reach, making it accessible to a diverse audience.
  • Efficient Content Management: Reusable components and an advanced admin panel simplify the management of offers and services.
  • Tailored User Sections: Dedicated sections for Individual and Business users ensure a personalized experience.
  • Enhanced E-commerce: An integrated Ecommerce Website section with advanced search and sort features improves product discovery and purchasing.
  • Increased Social Engagement: Social media sharing features expand the website’s reach and user interaction.
  • Comprehensive Information: Detailed pages for offers, services, and events keep users well-informed.
  • Better Customer Support: Chatbot integration and query management improve responsiveness and user satisfaction.
  • Seamless Transactions: Currency translation features support international users, facilitating smooth transactions.
  • Optimized Performance and Security: Elastic Search boosts performance, while reCAPTCHA enhances security against spam.

Wants to know more about the “Telecom Public Website : Multilingual, E-Commerce, and Advanced Features” case study?

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Partnering with IGNEK for our Telecommunication Public Portal on Liferay DXP was an excellent experience. Their certified developers efficiently migrated our existing data while introducing new features and upgrading the user experience. The team was highly responsive and adaptable, skillfully managing last-minute changes without affecting the project timeline. Their commitment to quality and timely delivery was impressive. I confidently recommend IGNEK for any Liferay portal projects.

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