About Client
The client is a product-based company. They develop and sell tangible or intangible products to consumers or businesses. They create innovative solutions, such as mobile applications or services, aimed at addressing specific market needs and generating revenue through product sales.
Business Goals & Specifications
- Customer Engagement Enhancement
- Increase interaction between restaurants and guests through timely notifications and attractive offers, driving higher engagement on the Restaurant Offer Platform.
- Offer Management Streamlining
- Simplify the process for restaurant owners and managers to create and manage offers on the Restaurant Promotion Platform, ensuring ease of use and efficiency in offer creation.
- Communication Improvement
- Provide multiple communication channels for notifying guests about new offers, including mobile app notifications and WhatsApp messages, ensuring broad reach through the Restaurant Deal Platform.
- Offer Uptake Increase
- Encourage more guests to take advantage of restaurant offers by enhancing their visibility and appeal on the Restaurant Offer Platform, making them more accessible and attractive.
Implemented Features & Capabilities
- Restaurant Profile Management : Restaurant owners and managers can update restaurant profiles, including name, address, contact details, operating hours, and carousel images of up to 10 pictures, ensuring the profile remains up-to-date and visually appealing to customers.
- Menu Management : Owners and managers have full control over the restaurant menu, allowing them to add, update, and display the menu to guests via the Restaurant Offer Platform, improving the customer experience by keeping the menu current and accessible.
- Offer Management : Restaurant owners and managers can create a variety of offer types such as birthday, anniversary, and Sunday deals. They can also define offer subtypes, such as Buy 1 Get 1, Percentage Off, Combo Offers, etc., to cater to different customer preferences and drive engagement.
- Offer Creation and Customization : Restaurant owners/managers can define and customize offer details, including the start and end dates, offer types, terms and conditions, and add relevant images to enhance the appeal of the offers, attracting more customers.
- Reactivate Past Offers : A feature that enables restaurant owners/managers to reactivate past offers, giving them the flexibility to reuse successful promotions, boost customer engagement, and maximize the value of previous offers.
- User Registration and Management : Users can register seamlessly through the mobile application or directly at the restaurant, ensuring a smooth onboarding process. They can easily view restaurant profiles and interact with current and upcoming offers, improving their overall experience.
- Real-Time Offer Notifications : Push notifications via Firebase Cloud Messaging (FCM) notify users about new and upcoming offers, increasing engagement on the Restaurant Promotion Platform and improving conversion rates.
- WhatsApp Notifications : WhatsApp notifications are sent to users who have not downloaded the mobile app, ensuring that even non-app users are kept informed about relevant offers and promotions, ensuring broad reach.
- Mobile Application Interface : The mobile application offers a user-friendly interface that allows users to easily browse restaurant details and offers, providing an intuitive and smooth experience for users looking to discover and interact with available deals.
- Admin Management Capabilities : Admin users have comprehensive control over the Restaurant Promotion Platform, including the ability to manage restaurant profiles, users, offer types, and subtypes. This ensures full flexibility and customization of the platform to meet the needs of both restaurant owners and users.
Technology Components & Implementations
- Spring Boot : Utilized for developing application entities, business logic, and RESTful APIs.
- Thymeleaf : Employed for server-side rendering of WhatsApp templates.
- MySQL : Used for data storage and persistence.
- Mobile App : Built with React Native for cross-platform mobile development.
- Firebase Cloud Messaging (FCM) :Enables push notifications on the mobile application.
- Twilio : Integrated for sending WhatsApp messages.
- Spring Security : Provides authentication and authorization mechanisms.
- Firebase Storage : Used for storing images associated with offers sent via WhatsApp.
- React.js : Powers the front-end development of the web application.
- Material UI : Component library for building responsive and styled UI in React.
- React Router : Implements client-side routing for seamless navigation within the web application.
- Figma : Used for UI/UX design and prototyping.
- Apache Tomcat : Hosts the application by deploying WAR files.
- Contabo : Hosts and runs the application on a cloud server.
Technical Blueprint
JAVA 17
Spring Boot 3.2.2
RESTful APIs
Spring Data JPA
Apache
Spring Security
Thymeleaf
MySQL
ReactJS
Javascript
Material UI
Router
FCM
Twilio
Firebase cloud storage
Contabo
Benefits & Value Proposition
- Scalability : Designed to expand with growing user demand, allowing seamless integration and adaptability.
- Customer Engagement : Enhances interaction with customers by delivering targeted, relevant offers and notifications.
- Efficient Offer Management : Streamlines the process of creating, managing, and tracking various offers to attract more customers.
- Customer Satisfaction : Provides a user-friendly experience that meets customer needs and expectations effectively.
- Better Communication with Guests : Ensures customers stay informed with timely updates and notifications about offers and events.
- Peak Performance : Optimized for responsiveness and efficiency, even during high-traffic periods.
- High Availability : Ensures minimal downtime, offering customers consistent access to services.
- Mobile Support : Offers a smooth, intuitive experience across iOS and Android devices, expanding user accessibility.
- Secure Access Control : Protects sensitive information through role-based permissions and secure data handling.
- Fast Data Retrieval : Delivers information quickly, ensuring a smooth user experience.
- Secure Authentication : Implements robust security to protect user accounts and personal information.
Visual Insights
Wants to know more about “Restaurant Promotion Platform : Maximizing Offer Uptake and Revenue” case study?
We chose IGNEK for developing our Restaurant Promotion Platform, and their expertise and efficiency exceeded our expectations. They understood our needs quickly and delivered a seamless, user-friendly solution. The platform has significantly enhanced our customer engagement, streamlined offer management, and improved communication with our guests. We are extremely satisfied with the exceptional work from IGNEK and their team.
